Groupe Dejour was commissioned to create a new Icon for Cube Bikes in 2006. After this first step was completed and the logo font was updated, Groupe Dejour developed a strong basis for the Cube Bikes corporate design, such as an icon system for their technologies and the custom house font, which plays a big part in the perception of the brands very own personality. Both, font and icon system are still in use, as well as the brand icon – a strong corporate design basis.