New Look for a Cult Brand
In 2007 Groupe Dejour was commissioned by Florida based wheel company American Classic to develop a complete new look and identity. As a corporate design agency, it still is an honour for Groupe Dejour to be able to work for a cult brand like American Classic, which exists since 1982.
Creating an Iconic
Design Environment
We have created a whole world of design elements, the most
iconic is the so called Alphatype pattern.
Details create depth
The details in our „Black Tour“ design inform about model level
and techniques, but first of all they look simply great and give
the product a high quality feeling.
Catalogues
Since 2007 Groupe Dejour developed a new catalogue for American Classic every year.
Exhibition Booth
The American Classic Booth concept developed by Groupe Dejour was especially designed for the Eurobike shows.
Product Graphic Design
For a wheel manufacturer, the products of course are the most important thing. Groupe Dejour designed all American Classic Wheels for over a decade.
Packaging
Groupe Dejour also designed the packaging concept for American Classic.
Clothing & Equipment
Bags, Bibs, Shirts… Groupe Dejour designed a lot of clothing and accessories for American Classic.
